CLOTHING AND FASHION
Stay ahead of the trend with RFID and digital ID.
Consumers today and tomorrow expect to buy what they want anytime, anywhere, entirely at their own expense. Understanding how to properly meet this evolving and unpredictable channel demand is a crucial strategic focus in today's retail market.
Therefore, apparel and footwear brands and retailers are among the first to add RFID and digital identification to all products, aiming to optimize the consumer experience and drive further conversions. According to Auburn University, apparel retailers currently have an inventory accuracy rate of 65% without RFID. With RFID, the rate improves to 99%. Key metrics from a brand and retailer perspective are improved inventory accuracy and brand security to create a more satisfying omnichannel shopping experience, focused on maximizing convenience and utility.
Give consumers what they want – and more.
With Avery Dennison's digital ID technology, brands and retailers can give consumers what they want – a simple, convenient, and transparent shopping and branding experience. By utilizing RFID, apparel retailers are fully optimizing their supply chain, authenticating brand integrity, and engaging their customers in a world-class consumer experience.
Of course, comprehensive zero-contact solutions offer maximum benefits, and Avery Dennison offers a deployment vision to enable these critical use cases across the entire supply chain from factory to consumer:
- The first step is to have all items tagged with RFID at the source and establish a platform from the factory, to distribution centers and stores to maximize inventory accuracy throughout the entire supply chain.
- The second step is to optimize supply chain operations and maximize omnichannel business value with new consumer delivery trends such as buy online and pick up in-store, in-store delivery, curbside pickup, and same-day delivery – while ensuring that in-store shoppers can find exactly what they are looking for.
- The third step is to consider other applications enabled by these non-touch technologies, even beyond optimizing inventory accuracy. This includes POS checks, reducing visibility, and bringing products to life via QR codes or EPC-enabled NFC tags to allow for richer consumer interaction.
The development of the retail market
Retail is evolving from a traditional push model to a future 'Internet of Things' model. Now, new models are emerging, and as familiarity with technology grows, the digital ID ecosystem supported by RFID, NFC, QR codes, Bluetooth, and more is predicted to create many more exciting and beneficial applications.
Inventory accuracy: Digital is ubiquitous, and shoppers are becoming increasingly distrustful of channels. Accurate inventory management is crucial to enabling full inventory display and ensuring product availability for customers – regardless of the channel.
- Brand protection : Product authentication is key to building brand trust and combating counterfeiting. Our recent partnership with Ralph Lauren is a first of its kind, allowing the brand to digitize its entire production chain and giving customers the assurance of purchasing an authentic product.
- Circular economy: Reuse, recycle, reimagine. Giving clothing a new lease of life is increasingly important for consumers and brands. RFID labels with QR codes or corresponding NFC tags can provide consumers with direct information about clothing: washing instructions to extend its lifespan, material, nearest recycling point, etc., supporting a more conscious approach to clothing production and consumption.
- Consumer Engagement: Directly connecting your brand with customers is becoming increasingly important in an information-saturated world. With RFID, shoppers can interact with your products in ways that go beyond the point of sale without ambassadors or intermediaries. Our Janela™ solution enables brands and retailers to connect and communicate with consumers through their products. By assigning each item a unique digital ID and “digital personality,” brands can transform their marketing efforts, increase customer engagement, and gather real-time data and consumer insights for every product, from production to the end of its lifecycle.
Products and innovations:
When clothing is densely packed in warehouses or on display units, traditional tags can be difficult to read. The AD-332u8 overlay has been designed to deliver superior reliability in such close-up, high-density situations. It is the first overlay on the market to demonstrate the performance and reliability promised in large-scale deployments for customers in the fashion retail segment and is the industry's first general-purpose Spec H tag.
While shrinkage is a concern, inventory accuracy is also critical. The AD-362r6-P dual-technology inlay combines the precise item-level tracking and digital ID capabilities of high-performance RAIN RFID (UHF) tags with the loss prevention functionality of EAS tags. This unique dual-technology design in a single die-cut label is suitable for a wide variety of retail apparel products and applications.
To see more available products and solutions, you can explore our product finder here .
Share:
